Bhima Golden Facts

Bhima started off with silver jewellery! You will still find a collection of sterling silver jewellery in our showrooms.
The manufacture of Antique jewellery, with its impressive attention to detail, is an extremely labour intensive process. On an average, it takes almost a month for our skilled craftsmen to finish a single necklace!
Bhima gold has been trusted by over three generations of customers for its quality, as also by other jewellers!
The jewellery from Bhima has shared the feelings of happiness of over a million brides since 1925!
Bhima was the first jeweller to introduce free astrologer consultation to help you select the most appropriate gemstone based on the horoscope.
Bhima has an unmatched collection of loose precious stones in various budgets for you to choose from.
Bhima jewellery goes through stringent internal quality tests before finally reaching you. It's due to this fact that we take a longer time to process customer orders.
Bhima Diamonds and Precious stones are carefully handpicked by qualified and certified gemologists.
Bhima Diamonds are sold with Certificates of authenticity and buy-back guarantee.
Fineness of 916 means that the quality of gold is 22 carat.
Bhima sells 24 carat gold coins with fineness of 999 at very competitive rates vis-a-vis banks.
Bhima is a family business and is run with the full involvement of the family to ensure quality. The showrooms are not run solely by managers, hence expansion is limited.
At the time when there was a Bhima showroom only at Alappuzha, customers used to come all the way from Nagercoil in Tamil Nadu, North Kerala and Dakshina Kannada for their jewellery shopping!
White gold is as valuable as yellow gold of the same caratage.
White gold is an alloy of gold and at least one white metal, usually nickel or palladium. Almost all white gold jewellery is rhodium plated since gold thus alloyed never comes out true white!
Bhima is a PGI authorized platinum jewellery retailer.
Bhima is one of the very few jewellers who do not directly or indirectly own a gold jewellery hallmarking centre. We just don't declare our gold is good, we have others say it!
Bhima jewellery is hallmarked after our internal quality tests. We have our jewellery hallmarked for 2 reasons: to have a third party confirm its purity, and to avoid duplicate jewellery with our jeweller's mark!
Bhima is the jeweller of choice for royal and aristocratic families.
Bhima is one of the first and most trusted diamond merchants in Kerala.
When you buy a piece of jewellery from Bhima, it comes with a backing of an unparalleled trust of over 85 years!
Bhima jewellery witnesses the tears of pain and happiness: Right from when a baby's ears are pierced, till and beyond when she adorns our jewellery as a beautiful bride.
The men's collection at Bhima has accessories like belt buckles, spectacle frames, cuff links, etc in addition to regular men's jewellery.
Bhima is an expression of a mother's pure love: Most mothers who come to us for their daughter's jewellery have had their mother coming to us for theirs!
Bhima is the first jeweller in Kerala to sell readymade jewellery.
Bhima houses one of the largest collections of Bridal, Antique, Diamond Studded and Gents Jewellery in India.
Bhima does not utilize the services of marketing or canvassing agents. You do not have a hidden cost of agent's commission when you buy from us.
Beautiful brides prefer Bhima Jewellers.
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Our History

K. Lakshminarayana Bhattar, popularly known as Bhima Bhattar was born in Udyavara, near Udupi in 1904.

The young Bhima Bhattar moved to Alleppey to live with his brother in law, and used to help out at his restaurant, Girija Nivas, after school hours. He was saddened that he had to discontinue his further education at college due to financial difficulties and resolved that he would be financially independent. He started a small business of selling perfumes and cosmetics at Girija Nivas while working there.

After his marriage to Vanaja, the young couple settled in Alleppey where Bhima realized that the profit from his fledgling business was insufficient for a comfortable life. One of his acquaintances mentioned to him that the demographic situation in Alleppey was congenial for a profitable business in silver jewellery, cutlery, and puja articles. It was when Bhima was mulling over this that a customer at the restaurant asked him whether Bhima could supply him with two silver tumblers. Now the only concern was how to procure the silver.

Vanaja had a pair of heavy silver anklets that she gladly gave her husband when he told her of his quandary. Using these, Bhima had the tumblers made, and displayed these at the restaurant. Soon, demand for Bhima's silver articles grew in leaps and bounds. It was at this stage that Bhima Bhattar met Madhavan Pillai and the duo started a business in gold jewellery called Alleppey Emporium. They parted ways a year later and Bhima started off on his own, dealing in gold and silver jewellery. Thus was laid the foundation of Bhima's golden empire.

Bhima's honest practices ensured the rapid growth of his business. During World War II, when trade in gold jewellery of lower quality was rampant, Bhima's 22 carat jewellery was the beacon of trust. With hard work and innovative practices, Bhima Jewellers of Mullakkal, Alleppey attained a legendary status.

Bhima Bhattar is solely responsible for the paradigm shift in Kerala's jewellery trade from 'made to order' jewellery to today's 'readymade' jewellery. The Bhima showroom in Alleppey that exists even today is undoubtedly the first showroom of readymade gold jewellery in Kerala. He was one of the first diamond merchants in the state and also introduced Navaratna jewellery. Bhima Jewellers soon became the hub for gold wholesale trade in Kerala. The wholesale business was done in the showroom premises after 10 p.m., and catered to the demand of retailers all over Kerala.

Bhima Bhattar changed the perception of a retail jewellery showroom with changes that were unheard of at that time. His showroom was tastefully done - never had the people of the region seen a jewellery showroom of such splendour. His was also the first air conditioned jewellery showroom in Kerala.

The Gold Control Act was enacted by parliament in 1962 after the Indo-China war, and brought with it a slump in trade. 1968 witnessed leniency in the Gold Control Act. Now assisted by his five sons, Bhima Bhattar consolidated his position as the foremost jeweller of Kerala. The showroom in M.G. Road, Ernakulam (Kochi) that started operations in 1978 became the most renowned jewellery retail store in the state.

The demise of Vanaja on June 22nd 1984 came as a shock to Bhima Bhattar. He believed that she was the source of his success and good fortune. He would not see his name become the synonym for trust beyond Kerala to all over South India, for he died on December 16th 1985, aged 81.

After the abolition of the Gold Control Act in 1992, Bhima gradually spread its presence within Kerala and also to Tamil Nadu and Karnataka.

The showrooms at Kozhikode, Kannur, and Sulthan Bathery are managed by B. Girirajan, the eldest of Bhima Bhattar's five sons who are in the jewellery business. B. Girirajan, who has worked closely with his father, is one of the luminaries of the jewellery trade in which he has been actively involved since 1964. Following in the footsteps of his distinguished father, he is also the President of the All Kerala Gold and Silver Merchants Association.

Today the Bhima Group, with the cheerful Bhima Boy as its trademark, is administered by the five sons of Bhima Bhattar. Though the showrooms are managed separately, it is the set of values infused by its illustrious founder that is the backbone of the entire group. Relations with the public are maintained as a unified brand that gratefully acknowledges and enjoys an unparalleled trust since 1925 - Bhima Gold Pure Gold.
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